Deane is a founding member of Usedfully, a New Zealand-based organisation on a mission to transition industry to a low carbon, circular economy by implementing new technologies and business models at scale.
Usedfully exists to ensure the total value of textile resources is maximised, to minimise the impacts of the textile industry.
Some of its key initiatives are:
- Documenting the landscape of New Zealand textile waste, including the scale of waste and current recycling channels available
- Development of a software platform to track material flows and measure the environmental impact from the garment sale through to the end of garment use
- Research and assessment of global initiatives in the textile reuse space
- Lobbying the government for an industry-government partnership to implement garment end-of-life solutions at scale
- Implementing textile reuse projects such as the fibre-to-roading trial to test the commercial viability of reuse initiatives