We're excited to partner with New World, which have been wearing our ever-popular soft-shell jacket in recycled polyester.
"Whilst we laboratory test our fabrics, it's an important part of the development process to test products in-market as well. Moving to sustainable fabrics is the obvious choice and aligns with our goal of no virgin polyester by 2028, but we also need to make sure garments retain their performance. We knew our biggest single user of soft-shell products, New World, would put these garments through their paces."
Laura Heraud, Deane's Head of Research and Development.
That's over 20,000 garments every year converted into recycled polyester!