Sustainable fabrics

Focus Area: Responsible Materials

Fabric Forward

We believe our customers deserve to know what they’re wearing, down to the very last thread. We’ve trialled innovative fabrics for years but this time we’re stepping up to a bigger challenge. We’re making it our mission to ensure that by 2028, all our materials are sourced from traceable, recycled or organic sources. All without compromising on comfort, quality or performance. We’re putting the power back in your hands because when you choose Deane, you’re choosing a more responsible future.


Our Goal


All materials that Deane procures to be from traceable, recycled or organic sources by 2028.




What
We're
Doing




Investigate using Australian Cotton for all our cotton procurement




All virgin polyester
to be converted to recycled polyester
by 2028




Become Global Recycling Standard (GRS) certified




What
We've
Done




50% of fabrics
are made up of
natural or
recycled fibres




Actively converting high volume stock products into sustainable fibres




SDG Alignment




Our Goal


To be seen as a leader for innovative and durable materials.




What
We're
Doing




Develop a
"durability" scale to
show customers the
most durable materials




Test finishing technologies to
help reduce microfibre shedding




Develop a fabric
library that shows
we are leaders in innovative, responsible materials




What
We've
Done




Offer a
library of
sustainable
fabrics